So why not to buy or use bulk mailing lists? 
Let’s start with a quick definition for the less savvy readers, bulk mailing lists are normally obtained on a CD which you can physically buy, or order online and get it delivered, or digitally download. They contain a lar ge amount of people and companies’ email addresses. As a marketer, you can buy those lists for the purpose of using the email addresses in your email marketing campaign. They normally come in several file formats, spread sheets (MS Excel) is one example.
If you need a professional opinion and you don’t have time to read, don’t buy bulk email lists. If you have time to know why, continue reading. I will be publishing another article soon on the consequences of using such lists, but for now this article discusses the bad content nature of the bulk email lists. Continue reading
Fenderstruck 